Mr. Chris Lu - MCB's Co-Founder and CEO Visiting the first Hamburg Steak factory in Vietnam of KOHAFO brand

Following more than two years of meticulous preparation and extensive testing of cutting-edge Japanese technology and techniques integrated into the Hamburg Steak production process, the KOHAFO brand proudly opened its factory in Ben Luc, Long An on August 4, 2023.

Mr. Chris Lu (right) during his visit and inspection of KOHAFO factory

Mr. Chris Lu - CO-FOUNDER And CEO Of MCB Joins IDI-Group Event:

The occasion was graced by the esteemed presence of Mr. Chris Lu, the CO-FOUNDER, and CEO of MCB. Mr. Lu's participation served as a testament to the strong partnership and collaboration between MCB and KOHAFO (IDI-Group), emphasizing the significance of the event.

Strategic shareholders and partners of Hamburg Steak

Participants Of The Event:

The opening ceremony also witnessed the attendance of senior officials including Mr. Ono Masuo - Consul General of Japan, Mr. Sogabe Kiyoshi - Member of Ehime Prefecture, Japan, and Mr. Matsumoto Nobuyuki - Chief Representative of the Japan External Trade Organization (JETRO) in Ho Chi Minh City.

The opening event of the KOHAFO factory represented a momentous milestone as it was the pioneering unit to introduce modern Hamburg production machinery and groundbreaking "steam grill" technology from Japan to Vietnam. Simultaneously, this event has laid the foundation for fostering cultural cooperation and advancing economic development between Vietnam and Japan, unlocking significant opportunities for both nations.

Event’s Key Highlights

  • Diverse Hamburg Steak Flavors: KOHAFO unveiled packaged Hamburg Steak products including three flavors: Onion Sauce, Tomato Sauce, and Red Wine Sauce, and signed cooperation agreements with numerous distributors to bring the products to the market

  • Collaborative Agreements: The company signed strategic cooperation agreements with numerous distributors, demonstrating its commitment to bringing these exquisite products to a broader market.

  • Cultural and Economic Opportunities: The event not only marked a significant milestone for KOHAFO but also opened up avenues for cultural cooperation and economic development between Vietnam and Japan.

  • Commitment to Quality: Mr. Ngo Chanh, Chairman of the Board of Directors of KOHAFO, expressed the brand's dedication to providing high-quality, nutritious meals to Vietnamese families. The company's mission is underpinned by modern equipment, production lines, and advanced technology imported from Japan.

The launch event and distributor partnerships symbolize MCB's strategic commitment to advocate for DePIN and PPP initiatives. MCB is eager to expand and fortify its ecosystem by collaborating with genuine, profit-generating projects that align closely with MCB's vision and mission.

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